SalesCandy has successfully held its first regional sales & marketing conference in the Philippines
After the successful inaugural CandyBowl conference last year in Kuala Lumpur, we have just repeated the same success with CandyBowl Philippines 2019. The conference was held last Thursday in Fairmont Makati, Philippines
CandyBowl is an annual conference hosted by SalesCandy for the lead-to-sale (L2S) companies to learn about the best practices to improve their sales process, marketing campaigns, and product offerings. Keynote speakers from Facebook and leading industry players in the ASEAN region are usually featured during the event.
Poster with CandyBowl PH 2019 information
“Philippines itself as a country shares a lot of similarities with Malaysia, in the context of the sales and marketing challenges faced by managers and salespersons who are operating in the L2S verticals, including real estate, private education, banking & insurance, automotive, and health & wellness.
The main reason Makati, Philippines, was chosen as the venue for this year’s CandyBowl conference is that Philippines is our fastest-growing market in this region. We are honoured and blessed to have the top real estate developers in the country as our clients and we are learning a lot from them.”
SalesCandy LMS features an action-based lead management system with real-time routing and auto-rerouting mechanism that allows a salesperson to respond to sales enquiries within 5 minutes on SalesCandy mobile app. In the backend, SalesCandy provides productivity and campaign effectiveness insights to both the sales and marketing managers. The company is so confident in the effectiveness of its solution that it offers a money-back guarantee for clients who do not see a 15% sales improvement within 60 days.
During the event, Stanley and Jeffry, co-founders of SalesCandy presented the insights on sales team performance in the ASEAN region from the study that was conducted internally early this year. They also share the common success criteria of the top-performing accounts in SalesCandy, in terms of the conversion rate from leads to sales.
Jeffry and Stanley presenting the industry insights in ASEAN region
“We observed three common success criteria of the salesperson from the top-performing accounts in SalesCandy. First is the availability of the salesperson to receive incoming leads, followed by the average calls made to each lead and lastly is how soon the salesperson responds to those leads,”
Besides Stanley and Jeff’s session, there are also presentations from Paiboon Wongsasutthikul, Senior Vice President of Innovation & Strategic Partnership at Sansiri PLC, one of the leading property developers in Thailand, as well as from Jara Amin, Account Manager for Growth, Global Business Group APAC from Facebook Singapore.
Jara had an amazing presentation on how to do lead generation brilliantly on Facebook, as well as some case studies from successful Facebook ads campaign.
Paiboon shared the framework and case study on driving innovation internally and externally, the lessons from Sansiri PLC itself.
From left, Jeffry, Paiboon, Jara and Stanley
When asked about the overall outcome of the event, Stanley said that the objective that the team had set earlier has been achieved. “We notice the eagerness of the audience to learn how to further improve their lead-to-sale processes, especially through the Q&A sessions. During the networking lunch, I received a lot of feedback from the audience saying that they have a lot of take-home values and new ideas from the sharing of the keynote speakers and that they are glad that we bring this conference to the Philippines.“ said Stanley.