Posts tagged Info security
Apple's clampdown on Facebook data could hurt lead-to-sale ad performance, unless you move fast

The data privacy landscape has shifted yet again. We marketers and advertisers are left scratching our heads as Apple makes yet another devastating move to restrict the data we can view and assess from digital ad campaigns. If you run ads on advertising platforms like Facebook, you’ll want to know what the latest privacy situation is, and how to deal with it so that you don’t lose out on leads and, ultimately, sales.

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