5 Ways To Improve Your Sales Performance

Maintaining performing sales performance results seems like a challenge? As a leader of the sales team, the performance of your team lies on your shoulders. 

We’ve prepared 5 areas that you can look at to improve the performance of your team and close more sales!

1. Choose the right metric

What’s the right method of measuring success for your team? How do you need to ensure that the right productivity and success metrics are implemented for your sales team? Were the number of conversions or the total number of closed deals hard to achieve?

Clarify the metric and set clear weekly/monthly/quarterly goals for your team and keep ‘SMART’ (Specific, Measurable, Attainable, Relevant, Time-Based) in mind. 

As an alternative, you can create the live dashboards with achievable targeted numbers so your sales reps’ results can be monitored in real-time. This promotes engaged sales reps and drives a high-performance culture.

2. Think loops, not funnels

In general, we all know the perfect picture of a sales & marketing funnel, but funnels are functional silos that don’t communicate with one another and typically operate in one direction. The fastest-growing sales teams are better represented in a system of loops, not funnels.

Loops are closed systems where the inputs through some process generate more of an output that can be reinvested in the input. For example, closing data of sales teams or non-call throughs can be passed on to the marketing team to create targeted lookalikes and exclusion models.   

Do a constant revision of your sales & marketing loop, and optimise it constantly.

3. Regular training sessions

We can’t emphasize it more: regular training sessions will boost the effectiveness of your sales reps through the roof. It will reveal the blind spots or weaknesses that your sales reps may have, and enable you to work on them. Likewise, regular training sessions will give you the opportunity to prevent the opportunity-making mistakes they can make.

If you need some ideas for your training session, we already have a blog post for you!

4. Provide feedback

For your sales team to be effective and successful, providing regular feedback to your salespersons is crucial. 

Review the overall performance on a monthly basis: if the targets were hit, expectations met, and sharings of constant learnings across the team. Moreover, discuss the areas of further improvement provided as it gives constructive feedback (without plain criticism). Encourage and celebrate wins and evaluate the failures.

5. Utilize sales tools

There are different variations of sales tools with different purposes, some intended to optimize your sales process and some to increase productivity. At SalesCandy, we route every lead submitted to your first available salesperson instantly and help you to boost the sales conversion rate by a minimum of 15%. Skip the paperwork and accept & manage leads anywhere, anytime. Contact us today for a demo!